In business and engineering, new product development (NPD) is the complete process of bringing a new product, renewing an old one, or introducing a totally new one to the market. The central aspect is product design, as well as various business considerations. New product development (NPD) is an opportunity-centered process. The product or service developed by an organization provides the means for it to generate income. The process is based on exploiting technological innovation or market gaps in a rapidly changing market.
The product can be a service or a physical product produced by an organization or group of people working in a team using various methodologies. NPD requires a thorough understanding of customer needs and wants, the competitive environment, and the market for which the product or service is to be produced. Cost, time, and quality are the main variables that drive customer needs. Aiming at these three variables, innovative steps could be taken in a continued and strategic manner to better satisfy customer requirements and increase their own market share by investing in new products. There are many uncertainties and challenges that companies must face throughout the process.
In the coming posts, we are going to go deep into the process of how you too could build a product for a market need.
To get started with NPD, you could follow me here!
Resources
- Do schools kill creativity? – Sir Ken Robinson
- How great leaders inspire action – Simon Sinek
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One response to “New Product Development”
[…] New product development is an exciting and challenging process that requires careful consideration and planning. While the rewards of launching a successful product can be substantial, the risks of failure can be equally high. Therefore, before embarking on any new product development project, it is essential to think critically and strategically. […]